Why Digital Channel Marketing Benefits Traditional Media Buyers

Our new white paper, “Why Digital Channel Marketing Benefits Traditional Media Buyers,” explores:

Reasons why digital platforms offer marketers value.
Why Facebook and Google dominate the current digital market.
What the future looks like regarding market share among the major players and what that means for media buyers.
The opportunities in mobile to reach new consumers.
What is paid social and what are its benefits.
How precision targeting and retargeting are changing the game for brands.
The role market insights play in paid social.